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What can you do to help?

It is important to lead by example. Stick to the speed limit at all times, and make sure you always drive at an appropriate speed for the prevailing conditions.

By doing so you will not only keep yourself and your passengers safer, but you will also instill good habits in those who travel with you - most importantly, your children, if you have any.

And remember your passengers are your responsibility. By driving too fast you endanger them as well as yourself. Could you live with the guilt of killing or maiming someone close to you because you were driving too fast?

If you want to take this a stage further, you can sign up to our Make the Commitment campaign. For further details go to: www.essexcc.gov.uk.

Around schools always reduce your speed as children can be unpredictable. Hit by a car at 20mph, one out of 40 pedestrians will be killed - 97% will survive. And remember that 70% of all fatalities in Essex happen on rural roads.

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