The partners:
East of England Ambulance ServiceEssex County CouncilEssex County Fire & Rescue SeviceEssex PoliceHighways AgencySouthend-on-Sea Borough CouncilThurrock Council

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Motorcycling

 
THINK! motorcycle strategy
The THINK! motorcycle strategy is supported by two national campaigns. One promotes safer driving by both car drivers and motorcyclists and is delivered through a mix of TV and radio advertising, PR and working with partners.
 
 
The facts

Motorcyclists are more likely to be injured in serious or fatal crashes than car drivers.
 
In 2007, in the UK, 588 motorcyclists died and 6,149 were seriously injured in road accidents.
 
Injuries to motorcyclists are far out of proportion to their presence on our roads.

Motorcyclists are just 1% of total road traffic, but account for 20% of all Great Britain's road user deaths.
 
The five most common factors in road accidents that involve injury to motorcyclists are:

  • failed to look properly
  • loss of control
  • failed to judge other person's path or speed
  • careless, reckless or in a hurry
  • poor turn or manoeuvre

Around 21% of accidents in which a motorcyclist was killed did not involve another vehicle.