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- The Essex Casualty Reduction Board
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- > Campaigns
- > Don't Drive Tired
Driver Tiredness
THINK! strategy for driver tiredness
The March 2008 THINK! driver tiredness campaign was launched as part of our wider Driving for Work campaign.
The March 2008 THINK! driver tiredness campaign was launched as part of our wider Driving for Work campaign.
Research has shown that people who drive for work behave in a risky way on the road, including driving while tired. The fatigue campaign has been developed with the work driver as a key target audience.
The facts
Driver sleepiness is estimated to account for around one fifth of accidents on major roads, and is responsible for around 300 deaths per year.
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