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For my Girlfriend

The For My Girlfriend campaign reminds young people about the potentially catastrophic consequences when things go wrong while they are travelling by car. The campaign activity focuses on and around Valentine's Day each year - the most romantic day of the year for young couples.

The campaign uses the slogan 'Don't hurt the one you love'. A short 'viral' film tells the story of a young couple out on a date when things go tragically wrong. The campaign poster, Valentine card and flyer all support the film by encouraging people to go online to view it.

The campaign aims to put three main messages across to young people;

'More girls die as passengers than as drivers'

'Don't hurt the one you love'

'Take care when you're out as a couple'

The campaign has its own website - www.fmg.org.uk