• The Essex Casualty Reduction Board
• > News
• > Speed

Kill your speed or live with it

A £1.4m THINK! Campaign to highlight the devastating consequences of speeding for drivers as well as victims will run throughout January 2010

The 'Kill your speed, or live with it' campaign first ran in February 2009 and is just one of the Government’s initiatives to further cut the number of people killed or injured on Britain’s roads.

The campaign’s message is that if you kill someone while speeding you will be tormented by it forever. In the television advert a driver is haunted by images of the child he has killed - seeing his body in the bathroom mirror, through the window of a bus and when in the park with his son.

The 'Live with it' campaign asks drivers to consider the long term impact on their own lives if they kill a child while speeding.  This is a powerful portrayal of the long term psychological trauma suffered by the driver and reinforces the line: It’s 30 for a reason.

The DfT will run TV advertising, radio advertising and cinema advertising for the month of January.

Essex County Council road safety officers will be working in partnership with Essex Police carrying out education and enforcement days across the county in which they will be raising the issue of speeding and discussing the impacts of the commercial.